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Vincent J. Russo Quoted In New Branding Book


Branding in a Digital World – How to Take an Integrated Marketing Approach to Building a Business

Garden City, NY, December 27, 2019 – Vincent J. Russo of Long Beach, NY  was recently quoted in a newly released book, Branding in a Digital World – How to Take an Integrated Marketing Approach to Building a Business, authored by Hilary JM Topper, MPA, CEO of HJMT Public Relations Inc., a full-service public relations and social media agency located in New York.

“We asked Vincent J. Russo for a quote because he is a thought-leader in his field,” said Topper. “Vincent’s quote contributed real value and showcased his expertise. I am certain my readers will benefit from his professional experience and insight.”

Vincent J. Russo is the Managing Partner of Russo Law Group, P.C., with offices on Long Island and Manhattan, New York.

He has championed the rights of seniors and people with special needs since 1985.

Vincent is a founding member and Past Chair of the Elder Law and Special Needs Section of the NYSBA.

He is also a Founding Member, Fellow and Fifth President of the National Academy of Elder Law Attorneys (NAELA). He is also a member of the Council of Advanced Practitioners of NAELA. Vincent was the founding chair of the NAELA Foundation and is currently a board member.

On behalf of NAELA, he has testified before Congress and was a representative at the 2005 White House Conference on Aging.

Vincent is a Co-Founder of the Academy of Special Needs Planners and ElderCounsel, LLC.

He is the president of the Nassau Cerebral Palsy Association’s Guardianship Corporation on Long Island.

He is also a Co-Founder of the Theresa Alessandra Russo Foundation and the Theresa Academy of Performing Arts for Children with Special Needs which were established in memory of his daughter, Theresa. The Theresa Foundation has helped thousands of seniors and people with disabilities through the Theresa Pooled Trust.

Vincent is the creator and co-host of the three-time Telly Award TV Show – Family Comes First.

Mr. Russo is a nationally recognized speaker and noted authority on Elder Law, Special Needs and Estate Planning.  He is the Co-Author of New York Elder law and Special Needs Practice.

His distinction in Elder Law, Special Needs and Estate Planning has made him one of the most prominent attorneys in the country.

Branding in a Digital World talks about taking your passion and turning it into profit. It discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, Topper helps build a brand, market it effectively across digital media, and ultimately, helps to get a strong return on investment.

Topics in the book include, but aren’t limited to:

  • building an integrated marketing plan.
  • using social media marketing.
  • recruiting ambassadors for your brand.
  • integrating IoT and wearable tech.
  • creating compelling blog and social content.
  • increasing your SEO.
  • using public relations, direct mail, and email marketing to tie together the entire process.

There is a special section on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

Hilary JM Topper, MPA, is a 30-year public relations veteran. She runs both HJMT Public Relations Inc., a full-service public relations and social media agency, and HJMT Media Company, where she curates two blogs and a podcast. In her spare time, she trains for triathlons. Topper is also the author of Everything You Ever Wanted to Know About Social Media, but were afraid to ask…Building Your Business Using Consumer Generated Media published in 2009.

Branding in a Digital World is available at Amazon, Barnes & Noble, iUniverse, and at your local bookstore for $20.99 for the softcover and $31.99 for the hard copy.


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